OMMNIVERSE | A Practical & Emotional Journey Through Modern Commerce by Tejash Shah

Author’s Note
In this book, I’ve shared a story, not of perfect strategies, but of imperfect people. It captures the real tension between profit and peace, customer service and self-respect, logic and emotion.

Every conversation in OMMNIVERSE is inspired by the chaos I’ve witnessed, as a technopreneur, a karma believer, and someone who has sat through thousands of complaints, decisions, and silent regrets.

This is not just about commerce. It’s about clarity.
It’s not just about customers. It’s about consciousness.

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About the Book

One Story. Endless Lessons for Modern Commerce

In today’s fast-moving world of online stores, flashy campaigns, and impatient customers, business has become a battlefield of survival. But beneath all the dashboards, discounts, and delivery timelines, there lies a deeper truth the human soul of commerce.

OMMNIVERSE is not a manual. It’s a mirror. A story told through the eyes of a confused businessman and a sharp, compassionate expert as they unpack everyday business struggles, one conversation at a time.

Through topics like refunds, loyalty, omnichannel dilemmas, and customer ego, this book reveals the invisible threads that tie commerce to karma, logic to love, and emotion to execution.

Every chapter blends lived experience, heartfelt questions, and real-world frameworks — making it one of the most honest books ever written about the reality of business.

Who Is This Book For?

This book is for those who’ve faced the dilemma of “what now?” more times than they can count. It’s for those who’ve sat through refund requests with clenched jaws, smiled through fake loyalty, or questioned if they’re running a business or being run by it.

OMMNIVERSE is not just a guide. It’s a reflection. A story that mirrors the daily battles of those who keep commerce alive yet feel invisible in spreadsheets, SOPs, and dashboards.

If you’re one of them, this book is written for you.

For Family Business Owners and Second-Gen Entrepreneurs

If you’ve inherited the business but not the answers… If you’re stuck between old rules and new realities… this book will help you navigate modern customer expectations without breaking the values that built your brand.

For Retailers and eCommerce Business Owners

Whether you run a supermarket, a fashion store, a gifting brand, or an omnichannel empire this book speaks your language. If you deal with returns, refunds, price matching, loyalty offers, and shifting inventory it will feel like your own story.

For Startup Founders, Entrepreneurs, and Business Leaders

If you’re building something with or without funding and facing the heat of customer reviews, the pressure of price wars, or the puzzle of B2C/B2B dynamics, this book will bring clarity.

For Marketing Teams, CRM Heads, and Store Managers

If you manage WhatsApp complaints, loyalty program logic, social media anger, or shop-floor realities you’ll find frameworks and relief here.

For Brand Managers and Strategy Thinkers

If you believe customer experience is not a department but a philosophy and you’re tired of buzzwords without depth this book grounds you.

For Business Students and Future Builders

This book will give you more than MBA formulas. It will give you real-life understanding of human emotion in business told through story, not slides.

Each conversation in OMMNIVERSE peels back a layer of how real people handle chaos with confusion, courage, ego, and empathy. Through the clash of logic and emotion, customer and seller, every moment reveals the invisible threads of loyalty, urgency, and the karmic consequences behind every decision we make in business.

A Journey Through Chaos, Clarity, and Karma

Running a business isn’t just about sales, strategy, or systems, it’s about emotions. The unspoken stress behind refunds. The guilt of turning down a loyal customer. The confusion between what’s profitable and what’s peaceful.

Each part of OMMNIVERSE reflects a phase that every customer-centric business must pass through from chaos to clarity, from doubt to decision.

Part 1The Storm of Confusion

When the customer complains, and your team panics.? We begin with the real-world chaos of running a business returns, WhatsApp rants, unfair reviews, and emotional fatigue. This part reflects what every founder, store manager, or CRM head silently goes through.

Part 2The Questions We Never Ask

Why did they leave? Was the refund worth it? This part dives into the uncomfortable truths we avoid: hidden reasons behind customer exits, refund guilt, and how past karma shows up in today’s complaints.

Part 3 The Arrival of the OmniExpert

A new perspective enters calm, composed, and karmic. Through her lens, the businessman starts seeing patterns. Discounts aren’t just numbers, loyalty isn’t about points, and the customer isn’t the enemy. This is where the shift begins.

Part 4Conversations That Heal

Every chapter becomes a therapy session. One by one, practical yet emotional topics unfold: Refund logic, loyalty abuse, discount value traps, price sensitivity, and business self-respect each with simple but deep clarity.

Part 5The Framework of Clarity

Beyond inspiration now comes the application. You’re not just reading. You’re learning. Through relatable examples and ready-to-use decision logics, the reader walks away with a karma-friendly, profit-smart way to run business.

Part 6Business as Emotion

From pressure to purpose the emotional shift. In the final chapters, business becomes more than just numbers. It turns into a space for clarity, connection, and conscious choices.

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OR

Tejash Shah

A multifaceted technopreneur, author, and expert in eCommerce and OmniCommerce, Tejash Shah brings over two decades of hands-on experience and insight to his work. As a CyberLaw-certified professional and a specialist in Shopify and Magento, he has dedicated his career to creating digital solutions that drive growth and efficiency, empowering businesses to succeed in the fast-evolving digital landscape. Yet his journey extends far beyond technology; it encompasses a deep-rooted belief in karma and a dedication to understanding ancient sciences.

With a simple yet profound life philosophy “Dream big, aim high, but never forget to express gratitude for what you have” he maintains a grounded, balanced approach ...

  • Known for innovative solutions in eCommerce and OmniCommerce.
  • Passionate about sharing knowledge through writing
  • Valued for connecting technology and spirituality.

Reach Me on X or Facebook or Linkedin

Real People. Real Problems. Real Reviews.

What business owners, managers, and brand builders are saying about OMMNIVERSE in their own words.

Frequently Asked Questions

OMMNIVERSE is a story-driven business book that follows real-life conversations between a confused business owner and a sharp expert. It addresses the everyday challenges in retail, eCommerce, and customer experience like refunds, loyalty programs, complaints, and business decisions and helps you find clarity through practical logic and emotional understanding.

Not in the traditional sense. It’s not filled with charts or models. Instead, it’s written like a story — where you learn through characters, dialogue, and relatable situations. But by the end, you’ll walk away with clear frameworks and decision logic you can apply in your business.

If you run a retail store, manage an eCommerce brand, handle customer service, or lead a team that deals with operations, loyalty, and returns this book is for you. It’s also perfect for startup founders and new entrepreneurs who want to understand customer-centric business in a real and human way.

Both. The core ideas in OMMNIVERSE apply to supermarkets, fashion stores, D2C brands, omnichannel businesses, and even service-based platforms. Whether you’re handling footfall or fulfilment the customer logic stays the same.

It does both. Every chapter reads like a story but ends with practical insights. You’ll get logical ways to handle difficult business situations like how to decide on refunds, when to push back, how to design loyalty, and more.

Absolutely. Many readers share the book with their store managers, CRM teams, or customer care staff. It helps build a shared mindset for customer handling one that reduces stress and increases clarity.

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